The Future of Entertainment

One high-profile games studio boss making the keynote speech at the Consumer Electronics Show earlier this month declared that games would eclipse all other forms of entertainment over the next decade.

In the wake of the credit crunch sales in many other forms of entertainment have fallen dramatically. Sales of televisions and film tickets dropped by 6% between 2003 and 2007 whilst sales of recorded music fell by 12% in the same period. The games industry, however, has experienced remarkable growth, reaching nearly 40% over the same four year period.

Part of this is no doubt to do with a change in the way that games are perceived. Leading players in the games industry, whilst not forgetting the stereotypical gamer, have attempted to create games and consoles that suit families and not just the younger members of the family either. Relatively new technology has opened up the world of sports games to everyone, without needing any particular skill for handling a console.

The world of online gaming has also experienced rapid growth recently. New consoles have created an enormous network of gamers playing the same games against each other but from the comfort of their own home, and the change in the way games are perceived has seen some of the major players in the games industry create more family friendly gaming sites on the internet. Sites such as playsega.com are aimed at all age groups, and offer a number of different types of free online games depending on the preferences of the individuals.

The growth in the gaming market has been so profound, in fact, that games are being used to sell other types of entertainment. There are a number of bands who have released songs through certain games or gaming platforms and experienced increased sales on the back of these. Even in the depths of an economic crisis, the impact of gaming does not seem to be suffering.

As for the future? Well, the gaming industry is not about to go away and the successes of recent years will be refined and replicated to offer new entertainment to an ever-growing market of gamers. Games allow people to interact with products for much longer periods than ever before, for example, games that are based on films offer gamers much greater lengths of time in those particular worlds than simply watching the original film would have done. According to the experts we can expect greater interactivity and greater ease of use across all platforms in the coming years, whether that is through a console, a PC, or even the internet.

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